加利福尼亚州比佛利山庄（2022年5月18日）— 总部位于美国加州的全球共享智能电动出行生态系统公司Faraday Future Intelligent Electric Inc. (NASDAQ: FFIE)("FF", “Faraday Future” 或"公司") 今天宣布在加州著名的比佛利山庄开设旗舰品牌体验中心，并选择了ASTOUND Group落实执行品牌体验中心的设计方向，以及内部和外部空间的用户体验。FF继续按计划在2022年第三季度实现交付旗舰电动车FF 91。
FF旗舰品牌体验中心坐落于464 N. Beverly Drive，距离闻名遐迩的罗迪欧大道仅一街之隔。它为用户创造一个可以亲身体验Faraday Future的环境，突出品牌先进的技术、独特的奢华和充满未来主义感的设计。
“与世界级的品牌体验设计公司ASTOUND合作，共同设计FF的旗舰品牌体验中心，并获得FF 91的销售许可证将使我们更加接近向用户交付这款卓越的电动汽车的目标”，Faraday Future 全球CEO 毕福康博士说，“在这个实体空间里，用户可以参观、互动、共创，并最终从FF购买车辆，这将使整个用户旅程成为现实。在不久的将来，我们的车辆不仅会出现在旗舰店的橱窗里，也会出现在加州和其他地区的街道上，以满足所有渴望体验这款极智科技奢华新物种FF 91的用户们。”
FF已经获得了加利福尼亚州颁发的全美销售许可证。这将允许FF在加州内部向用户直接销售车辆，并在加州以外的地区以在线的方式向用户销售车辆。FF将采用独特的直销模式进入市场，利用其在线平台（FF Intelligent App及FF.com）、FF自有门店以及合作伙伴自有门店和展厅，进行轻资产模式的销售网络布局。拥有自己的销售网络将确保FF给用户带来无缝对接的体验与服务，并向用户提供最高水平的价格透明度。
FF选择了ASTOUND Group落实执行FF品牌体验中心的设计方向，该品牌体验中心将配备零售展示区、销售大厅、咖啡吧、VR体验区、共创实验室以及VIP休息区等，使店内销售体验与FF 91的驾乘体验相得益彰。用户也可通过线上预约驾乘体验。ASTOUND Group是一家集成式体验设计及建造执行公司，在精心打造以人为本的项目上拥有超过20年的行业经验，为来自超40个国家，多个行业的品牌服务，致力于让品牌与其受众更紧密联系在一起。
“ASTOUND很高兴能与FF合作，为他们在比佛利山庄的旗舰品牌体验中心设计并执行店内环境以及用户旅程”，ASTOUND Group首席执行官Dale Morgan说，“我们将采取整体全面的设计方案，整合物理与数字元素，为用户带来身临其境的、充满未来感的零售体验。”
用户可通过网址 https://www.ff.com/cn/preorder 预订FF 91。
未来主义者们可以点击下方链接下载FF Intelligent App：https://apps.apple.com/us/app/id1454187098 https://play.google.com/store/apps/details?id=com.faradayfuture.online
ABOUT FARADAY FUTURE
Faraday Future is a class-defining luxury electric vehicle company. The Company has pioneered numerous innovations relating to its products, technology, business model, and user ecosystem since inception in 2014. Faraday Future aims to perpetually improve the way people move by creating a forward-thinking mobility ecosystem that integrates clean energy, AI, the Internet and new usership models. Faraday Future’s first flagship product is the FF 91 Futurist.
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FORWARD LOOKING STATEMENTS
This press release includes “forward looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include the Company’s ability to remain in compliance with the listing requirements of The Nasdaq Stock Market LLC (“Nasdaq”) and to continue to be listed on Nasdaq; the outcome of the SEC investigation relating to the matters that were the subject of the Special Committee investigation; the implementation of the Special Committee’s actions and related internal review by the Company; the Company’s ability to execute on its plans to develop and market its vehicles and the timing of these development programs; the Company’s estimates of the size of the markets for its vehicles and cost to bring those vehicles to market; the rate and degree of market acceptance of the Company’s vehicles; the success of other competing manufacturers; the performance and security of the Company’s vehicles; potential litigation involving the Company; the result of future financing efforts and general economic and market conditions impacting demand for the Company’s products; and the ability of the Company to attract and retain employees. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2021, and other documents filed by the Company from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and the Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
For Faraday Future
Mark Connelly
Investors: ir@faradayfuture.com
John Schilling
Media: john.schilling@ff.com
Tim Gilman
Media: tim.gilman@ff.com
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